About Us

Strategic Intelligence for Enterprise Transformation


Who We Are

Goal Wrangler provides strategic intelligence for executive decision-making in large enterprises managing complex transformation portfolios.

We specialise in CxO-accessible dashboards and transformation roadmaps that eliminate transformation waste whilst identifying opportunities for strategic enhancement.

Our platform enables senior executives to move from data-driven decision-making to wisdom-led decision-shaping.


What We Do

Strategic Intelligence Platform

Our platform transforms transformation portfolio complexity into actionable strategic intelligence. Through business motivation modelling and sophisticated analytics, we provide executives with clear insight into portfolio alignment, initiative contribution, and strategic progress.

Business Motivation Modelling

We apply structured methodologies to map organisational goals, strategic initiatives, and transformation portfolios. This creates clear line of sight from vision to execution whilst identifying misalignment and opportunity.

Transformation Portfolio Analysis

We evaluate how effectively transformation initiatives contribute to strategic objectives. Our analysis identifies programmes that genuinely serve strategic goals whilst highlighting those that may require realignment or cessation.

Executive Strategic Intelligence

Our dashboards and reporting provide CxO-accessible insight into transformation portfolio performance, strategic alignment, and decision-making requirements. Complex portfolio analytics become strategic intelligence.


Who We Serve

We work with organisations managing substantial transformation portfolios, typically £200m+ revenue enterprises including FTSE500+ companies, government agencies, and substantial private enterprises.

Our primary users are Chief Executive Officers, Chief Information Offices, Chief Transformation Officers, Chief Strategy Officers, and board-level directors who require strategic oversight of complex transformation portfolios.

We assist transformation leaders managing multiple strategic initiatives who require clear visibility of portfolio contribution and alignment.

We support enterprise architects and portfolio directors who need business-focused tools that bridge the gap between technical architecture and strategic objectives.


Our Approach

Strategic Enhancement, Not Problem-Solving

We position our work as strategic enhancement for sophisticated executives, rather than remedial intervention. Our clients are competent organisations seeking advanced strategic intelligence tools.

Business-First Perspective

Strategic alignment drives transformation success. Our approach prioritises business motivation and strategic clarity over technology capabilities or operational efficiency.

Wisdom-Led Decision-Shaping

We enable executives to move beyond reactive data analysis to proactive strategic decision-making grounded in clear business rationale and portfolio intelligence.

Premium Analytical Capability

Our platform provides sophisticated strategic analytics made accessible for CxO consumption. This is the practical intersection of Portfolio Management, Strategy, and Architecture.


Our Expertise

Sector-Agnostic Experience

We work across industries including manufacturing, financial services, retail, telecommunications, energy, and government. Our methodologies apply to any large enterprise managing transformation complexity.

Strategic Consulting Heritage

Our team combines deep enterprise architecture experience with strategic consulting expertise. We understand both the technical complexity of transformation and the executive requirement for strategic clarity.

Transformation Portfolio Specialisation

We focus specifically on portfolio-level challenges rather than individual project management. Our expertise lies in strategic alignment, portfolio optimisation, and transformation intelligence.

Proven Methodologies

Our business motivation modelling approach is grounded in proven frameworks adapted for modern enterprise complexity. We combine established strategic planning principles with contemporary analytical capability.


Our Platform

Comprehensive Strategic Intelligence

Goal Wrangler provides enterprise-wide strategic intelligence through integrated business motivation modelling, portfolio analysis, transformation roadmaps, and executive dashboards.

CxO-Accessible Analytics

Complex portfolio data becomes strategic intelligence through our executive-focused interface. Board-level strategic oversight becomes routine rather than exceptional.

Transformation Roadmapping

We provide clear visibility of transformation progression, strategic milestone achievement, and portfolio evolution over time.

Integration Capability

Our platform integrates with existing enterprise systems whilst maintaining strategic focus. We complement rather than replace operational transformation tools.


Why Goal Wrangler

Strategic Intelligence Infrastructure

We provide permanent strategic intelligence capability rather than project-based consulting. Your strategic analysis becomes part of your organisational infrastructure.

Proven Results

Our clients report improved strategic decision-making speed, better transformation portfolio alignment, and enhanced executive confidence in strategic direction.

Enterprise-Grade Platform

Our solution scales with enterprise complexity whilst maintaining CxO accessibility. We handle the analytical complexity so executives can focus on strategic decision-making.

Professional Services Integration

We combine platform capability with strategic consulting expertise. Implementation, ongoing support, and strategic guidance are integral to our offering.


Our Commitment

Strategic Confidentiality

We understand the strategic sensitivity of transformation portfolios. All client engagement operates under comprehensive confidentiality provisions.

Long-Term Partnership

We build ongoing relationships with client organisations rather than delivering discrete projects. Strategic intelligence develops over time through sustained engagement.

Executive Accessibility

Our platform and methodologies are designed for busy senior executives. Strategic intelligence should enhance decision-making, not create additional administrative burden.

Continuous Enhancement

We continuously refine our platform and methodologies based on client feedback and evolving enterprise requirements. Strategic intelligence evolves with organisational needs.


Get Started

Initial Discussion

We begin with a strategic discussion about your transformation portfolio, current challenges, and strategic intelligence requirements.

Platform Demonstration

We demonstrate how Goal Wrangler would apply to your specific organisational context and transformation complexity.

Implementation Planning

We develop a clear implementation plan including business motivation modelling, portfolio analysis, and platform deployment.

Ongoing Partnership

We establish ongoing strategic intelligence capability that evolves with your organisational requirements and strategic development.